1. **Introduction to Social Media Management**
1.1. Role and Responsibilities of a Social Media Manager
1.2. Importance of Social Media in Business
2. **Platform Proficiency**
2.1. Facebook
2.2. Twitter
2.3. Instagram
2.4. LinkedIn
2.5. TikTok
2.6. YouTube
2.7. Other Emerging Platforms
3. **Content Creation and Curation**
3.1. Developing a Content Strategy
3.2. Creating Engaging Visuals and Graphics
3.3. Copywriting and Captioning
3.4. Content Calendar Management
4. **Audience Research and Targeting**
4.1. Identifying Target Audience
4.2. Conducting Audience Surveys and Analysis
4.3. Competitor Analysis
5. **Engagement and Community Building**
5.1. Responding to Comments and Messages
5.2. Growing Followers and Subscribers
5.3. Handling Negative Feedback
6. **Analytics and Performance Metrics**
6.1. Key Performance Indicators (KPIs)
6.2. Social Media Analytics Tools
6.3. Tracking and Reporting
7. **Paid Advertising and Campaign Management**
7.1. Creating and Managing Ads
7.2. Budgeting and ROI Analysis
7.3. A/B Testing
8. **Social Media Trends and Algorithm Updates**
8.1. Staying Updated with Industry Trends
8.2. Adapting to Platform Algorithm Changes
9. **Legal and Ethical Considerations**
9.1. Copyright and Intellectual Property
9.2. Data Privacy and GDPR Compliance
10. **Crisis Management and Risk Mitigation**
10.1. Handling Social Media Crises
10.2. Developing Crisis Response Plans
11. **Collaboration and Team Management**
11.1. Coordinating with Content Creators and Designers
11.2. Delegating Tasks and Responsibilities
12. **Professional Development**
12.1. Continuous Learning and Skill Enhancement
12.2. Networking in the Social Media Industry
13. **Case Studies and Best Practices**
13.1. Analyzing Successful Social Media Campaigns
14. **Tools and Software**
14.1. Social Media Management Tools
14.2. Analytics and Reporting Software
15. **Conclusion and Future of Social Media Management**
